India’s largest privately owned news channel teamed with Reality Check on a complete network rebrand. Aaj Tak is watched by some 45 million viewers in India’s cable and satellite universe. The goal was to bring a premium identity to this 24 hour Hindi news channel and differentiate the network from its well established competitors. The rebrand includes a refined logo, IDs, Opens, promos and insert system. RCS provided a turnkey solution from initial concept and design, to build out for News, Sports, Entertainment and religion packages.
