For the 2013-2016 seasons the Bundesliga which is Germany’s top Football league approached Reality Check to develop a new identity. The goal of the rebrand was to express Germany’s unique energy and passion for their most popular sport while elevating the brand to the world stage. To achieve this goal Reality Check developed a sleek, modern design that included a full insert package.
In 2013 RCS Co-Founder and Executive Producer Steven Heimbold spearheaded a six-person team to deliver a dynamic graphics package for the Bundesliga, in addition to graphical elements for “Goal” – a weekly league highlight show produced by the Deutsche Fußball Liga GmbH (DFL) at the Cologne Broadcasting Center (CBC). In four months, RCS’ crew created approximately 50 graphical elements in English and German for Bundesliga rights holders to air during broadcasts; these insert graphics included a clock and score, standings, leaderboards, lower thirds and more. To facilitate customizable studio graphics and virtual sets for “Goal,” RCS wrote custom scripts that automatically populate the desired team’s colors and logo into the various graphics.
“RCS was great to collaborate with; not only do they understand design, but they also possess the deep technical knowledge required to implement it efficiently,” shared Björn Conrad, director of design & events, Bundesliga. “We’re now able to easily integrate statistical data into our graphics with a better technical flow, which has helped elevate the caliber of our graphics and brought us further into the international spotlight.”